Operation Strategy w3 Essay Example | Topics and Well Written Essays - 250 words

Operation Strategy w3 - Essay Example The difficulty is the services marketing arises because there is an absence of any physical product in the business. The customer’s needs vary from one individual to another and because of this reason; services have to be modified in order to serve each client. There are four basic process strategies that are described as follows: - The strategy focuses on the product as the name suggests and it works towards the betterment of product and service quality (van de ven, 1992). The low level of standardization is used while; the product designed is generic in nature. This strategy requires the division of a process into various steps and these steps are taken separately in order to minimize the possibility of an error (van de ven, 1992). The assembly line manufacturing is a common instance. The strategy focuses on designing a specific product for a client so that his or her needs can be fulfilled optimally (van de ven, 1992). The customer satisfaction is the ultimate concern of this approach. The example includes the garment shop that is vending professional suiting for both males and females. The concept is to take a specific order in the light of purchaser’s buying power and other aspects. The idea is to maximize customer satisfaction. Reimann, M., Schilke, O., & Thomas, J. (2010). Customer relationship management and firm performance: the mediating role of business strategy. Journal of the Academy of Marketing Science 38 (3) ,